About Our Firm

Excellence and Innovation are in

‎‎ ‎‎‎our DNA‎‎ ‎‎‎

At AMAR-VR LAW, excellence is at the core of everything we do. Based in Toronto, we serve clients locally and from around the world, meeting them wherever they are with our virtual services. We pride ourselves on being a local firm with an international vision, providing reliable and trustworthy solutions.

Our mission is to guide, protect, and solve complex legal challenges for our clients, leveraging our extensive experience and industry expertise. What sets us apart is our modern and forward-looking approach, offering practical legal advice that is both personalized and detailed. We ensure business owners understand risk, providing a variety of tailored options that allow for well-informed decisions. Our diligent attention and commitment to each client reflect our entrepreneurial spirit and dedication to their success.

Our expertise in immersive and entertainment technologies, including AI, tech, and video games, is unmatched, allowing us to provide solid contractual and business guidance. Whether guiding startups or protecting established enterprises, we think outside the box to deliver solutions that drive growth and achievement.

Qualifications

i.

Called to the Bar in Ontario

ii.

B.A. Hons. – McMaster University

iii.

L.L.B. – University of Kent

iv.

L.L.M – University College London

Vision and Philosophy

As the founder of AMAR-VR LAW, I see law not as a burden or obstacle, but as a powerful tool for creating solutions and opportunities. My approach to law is deeply rooted in the belief that lawyers are fundamentally problem solvers. Everyone can benefit from a trusted lawyer to provide advice and solve problems, and I take pride in being that advisor for my clients. My approach is unconventional; I look at the big picture and naturally find multiple routes to achieving an objective.

Tailored Solutions for Unique Clients

Each client is unique, as is their situation, which is why they require solutions, guidance, and protection tailored to their specific needs. Cookie-cutter solutions don't interest me; instead, I excel at appreciating my clients' unique circumstances and leveraging my varied experience to develop a personalized plan. I avoid tunnel vision by looking at issues from different lenses, shaped by my extensive travels and the years I spent living in the UK. These experiences have broadened my worldview, allowing me to connect with people from diverse backgrounds and appreciate our similarities and differences.

Trusted Advisor

A well-rounded and worldly lawyer is essential for providing comprehensive legal counsel. As trusted advisors, we need to account for various options and perspectives to find the best solutions for our clients. It's not just about legal knowledge; it's about distilling a collection of diverse experiences into actionable opportunities. This is what sets me apart as a lawyer. If you're serious about finding solutions and understanding all the types of risks involved, then I'm the lawyer you're looking for. I bring confidence to the table, knowing my limits, and ensuring that my clients can rely on me to guide them effectively.

Pride in Client Success

I take immense pride in my work and in advising my clients. My clients are accomplished entrepreneurs and business owners who take pride in their businesses, and I strive to match their dedication with my legal services and guidance. Seeing my clients succeed is one of the greatest feelings a lawyer can have. Knowing that my guidance played a part in their success is incredibly rewarding.

Beyond the Office

Outside of my professional life, I am passionate about reading and learning. I enjoy personal and business development books, fantasy and sci-fi novels, and exploring philosophical theories from various cultures. I am also an avid sports enthusiast, making sure I always have time for soccer, hockey, kendo, and the gym.

‎‎ ‎‎‎Career Highlights ‎‎‎

i.

Raising Capital for Startups: 

Successfully assisted numerous startups in raising essential capital to fuel their growth and innovation.

ii.

Speaking Engagements:

Frequently invited to speak on legal topics related to startups, emerging businesses, technology, AI, and video game development. I also share my expertise with young and upcoming lawyers on how to establish and run a successful law firm.

iii.

Mentorship:

Proudly mentor law students, junior lawyers, entrepreneurs, and startup founders, helping them navigate their careers and business ventures.

iv.

International Experience:

Trusted by many international companies for legal and business advice, leveraging my global experience to provide comprehensive support.

v.

Supporting International Companies:

Assisted numerous established international companies in setting up operations in Canada, ensuring a smooth and compliant transition.

vi.

Funding for Indie Game Studios:

Played a crucial role in helping numerous indie game studios secure the funding needed to bring their creative visions to life.

vii.

Advising Video Game Studios: 

Advised a best-selling video game studio on privacy laws and the use and implementation of AI, ensuring their compliance and innovation.

viii.

Contract Negotiations: 

Successfully guided a top international game developer through complex contract negotiations with a publisher, protecting their interests and ensuring fair terms.

Media Engagements

i.

Fireside Chat with Colby Sharma 2021

Hosted a live Fireside Chat with Colby Sharma the author of the best-selling self-development book “The Curveball”

ii.

Buzz Worthy Podcast - S2 E1: “Merging your Passion & Profession”

Speaking on entrepreneurship and deciding to take the solo law route to blaze my own trail

iii.

International Game Developers Association - “Hold it! What Developers Need to Know about Video Game Law” 

Live presentation and speaking engagement discussing key legal concepts and principles related to the development of video games

iv.

XP Gaming Summit 2023 - “From Passion to Profession: Building a Career in the Thriving Esports Industry”

Panel discussion about the role of a lawyer in the Esports Industry

v.

Future Lawyers Toronto Conference 2023 - “Panel Q&A”

vi.

VRTO 2023 Spatial Media World Conference - “Generative AI and the Law”

Fireside conversation on the growing impact of generative AI and the legal implications on intellectual property

vii.

Toronto Film School - “Real Talk about Creative Gaming”

Video game industry panel discussion

viii.

Alberta Game Series - “Level Up: Mastering Intellectual Property in Video Game Development”

Web presentation discussing the importance of intellectual property in video game development

ix.

Indie Superboost presented by Interactive Ontario - “Game Dev Legal - AI & Beyond”

Live presentation and Q&A on legal considerations surrounding the impact and implementation of AI in video game development

Associations

• Canada Bar Association

• Ontario Bar Association

• CAN-TECH

• Video Game Bar Association

• Hamilton Chambers of Commerce

• Interactive Ontario

• Digital Alberta

• International Game Developers Association

• The Forge McMaster Incubator

• Innovation Factory Hamilton

Client Success Stories